A/E/C Marketing Workshop (04.15.22)

A/E/C Marketing Workshop - We Build Utah Through Marketing

AGENDA 
7:30-8:00 a.m. – Registration, Breakfast & Networking
 
8:00-8:15 – Welcome, A Bit About AGC Utah, SMPS Utah & First Speaker Introduction
 
8:15 – 9:45 – Session 1: Do You Make the Grade? An Analysis of Your Firm’s Marketing Report Card – Keri Hammond, FSMPS, CPSM
 
9:45-10:00 AM – Break
 
10:00-10:15 AM – A Bit About We Build & Second Speaker Introduction
 
10:15 AM - 12:00 PM - Session 2: Essential Social Media Strategies for 2022 and Beyond – Michelle McCollough
 
12:00 PM -1:00 PM – Lunch & Networking
 
1:00 PM -2:00 PM – Session 3: Marketing & Recruitment Panel – Moderated by Sydne Jacques
 
A BIT ABOUT OUR SPEAKERS
 
Keri Hammond, FSMPS, CPSM, has been marketing in the A/E/C Industry for so long that she remembers the days before the internet, email, color printers, Adobe CS, Google, cell phones, and social media. This perspective has allowed her to watch marketing evolve in every area for professional service firms. Keri is a marketing consultant and strategist devoted exclusively to the built environment. She is co-founder of MARKETLINK, a marketing guidance company for the AEC industry, and speaks often with national, regional and local chapter of SMPS, AGC, ACEC and other industry-related associations. Keri’s passion is providing mentorship and education to those that have the desire to become deeply involved in the “fun” side of this technical industry.  She is a Fellow of the Society for Marketing Professional Services (FSMPS), a Certified Professional Services Marketer (CPSM), and longstanding board member. Keri has become a resource and mentor for both marketing and technical professionals in every aspect of a successful marketing program.
 
Michelle McCullough started her first business when she was 19 and currently runs 3 companies including a marketing consulting agency DreamBoard Media.  A seasoned speaker, Michelle social media, marketing strategy and content creation to entrepreneur groups and marketing teams in large companies. She’s worked with top brands like Visa Small Business, UPS Store, AWeber and more. She’s spoken for the Air Force Reserve, Goldman Sachs and Ancestry.com, among others. She’s been featured in entrepreneur.com, in the 40 under 40, Fox TV and has been interviewed for television and radio over 250 times, including Good Morning America and The Today Show.  She was recently named in the Top 100 Small Business Influencers with Inc Magazine, Michael Gerber and Grant Cardone. She's currently on the Board of Directors for Stampin' Up! and ALA Utah Girls State. Her own radio show “Make It Happen” has over 1.5 million downloads. 
 
Sydne Jacques is an engineer turned CEO, speaker and facilitator. Often referred to as the “the engineer with a personality,” Sydne has built an award-winning company with clients around the world. She has trained over 20,000 individuals and has facilitated Partnering for more than 500 different teams. In her spare time she serves on the National Advisory Committee for the College of Engineering at BYU and on the board of directors for the non-profit Working Moms Connections.  Sydne is married to a very patient husband, is the proud mother of four awesome kids and is a terrible golfer.